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International marketing / by...
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International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..
Main Author:
Cateora, Philip R.
Other Authors:
Graham, John L.
,
Gilly, Mary C.
Language:
English
Published:
New York : McGraw-Hill Irwin, c2013..
Edition:
16th ed..
Subjects:
International business enterprises.
Export marketing.
Holdings
Description
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