00778cam a2200253 7i4500 0000015127 20150325090000.0 iicp-my 20140228092500.0 140228 000 0 eng d 9780073529974 201402280925 eliani 658.8 CAT Cateora, Philip R. International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham.. 16th ed.. New York : McGraw-Hill Irwin, c2013.. xxxiii, 638 p. : col. ill. ; 29 cm.. Includes indexes. International business enterprises. Export marketing. Graham, John L. Gilly, Mary C. 1000024211 Book Green Spot