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LEADER |
00778cam a2200253 7i4500 |
001 |
0000015127 |
005 |
20150325090000.0 |
003 |
iicp-my |
005 |
20140228092500.0 |
008 |
140228 000 0 eng d |
020 |
|
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|a 9780073529974
|
039 |
|
9 |
|y 201402280925
|z eliani
|
090 |
0 |
0 |
|a 658.8
|b CAT
|
100 |
1 |
|
|a Cateora, Philip R.
|
245 |
0 |
0 |
|a International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..
|
250 |
|
|
|a 16th ed..
|
260 |
|
|
|a New York : McGraw-Hill Irwin, c2013..
|
300 |
|
|
|a xxxiii, 638 p. : col. ill. ; 29 cm..
|
500 |
|
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|a Includes indexes.
|
650 |
|
0 |
|a International business enterprises.
|
650 |
|
0 |
|a Export marketing.
|
700 |
|
|
|a Graham, John L.
|
700 |
|
|
|a Gilly, Mary C.
|
999 |
|
|
|a 1000024211
|b Book
|c Green Spot
|