International marketing / by Philip R. Cateora, Mary C. Gilly, John L. Graham..
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| Other Authors: | , |
| Language: | English |
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New York : McGraw-Hill Irwin, c2013..
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| Edition: | 16th ed.. |
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| Item Description: | Includes indexes. |
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| Physical Description: | xxxiii, 638 p. : col. ill. ; 29 cm.. |
| ISBN: | 9780073529974 |