International Marketing : 4th Asia Pacific edition / by Masaaki Kotabe... [et.al].

Main Author: Kotabe, Masaaki
Other Authors: Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E.Roberts, Kristiaan Helsen
Language:English
Published: Milton Qld, Australia : John Wiley & Sons Australia, c2014..
Edition:4th Asia Pacific Edition..
Subjects:
Item Description:Includes index.
Physical Description:xvii, 645p. : ill. ; 26cm..
ISBN:9781118362518