00756cam a2200241 7i4500 0000015077 20150325090000.0 iicp-my 20140204145000.0 140204 000 0 eng d 9780077140007 201402041450 diyana 658.8 JOB Jobber, David Principles and practice of marketing / by David Jobber & Fiona Ellis-Chadwick.. 7th ed.. London : McGraw-Hill, c2013.. xxxv, 885 p. : col. ill. ; 26 cm.. Includes bibliographical references and index. Marketing. Marketing - Europe - Case studies. Ellis-Chadwick, Fiona 1000024156 Book Green Spot