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LEADER |
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20150325090000.0 |
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140204 000 0 eng d |
020 |
|
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|a 9780077140007
|
039 |
|
9 |
|y 201402041450
|z diyana
|
090 |
0 |
0 |
|a 658.8
|b JOB
|
100 |
1 |
|
|a Jobber, David
|
245 |
0 |
0 |
|a Principles and practice of marketing / by David Jobber & Fiona Ellis-Chadwick..
|
250 |
|
|
|a 7th ed..
|
260 |
|
|
|a London : McGraw-Hill, c2013..
|
300 |
|
|
|a xxxv, 885 p. : col. ill. ; 26 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing.
|
650 |
|
0 |
|a Marketing - Europe - Case studies.
|
700 |
|
|
|a Ellis-Chadwick, Fiona
|
999 |
|
|
|a 1000024156
|b Book
|c Green Spot
|