Principles and practice of marketing / by David Jobber & Fiona Ellis-Chadwick..

Main Author: Jobber, David
Other Authors: Ellis-Chadwick, Fiona
Language:English
Published: London : McGraw-Hill, c2013..
Edition:7th ed..
Subjects:
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039 9 |y 201402041450  |z diyana 
090 0 0 |a 658.8   |b JOB 
100 1 |a Jobber, David  
245 0 0 |a Principles and practice of marketing / by David Jobber & Fiona Ellis-Chadwick.. 
250 |a 7th ed.. 
260 |a London : McGraw-Hill, c2013.. 
300 |a xxxv, 885 p. : col. ill. ; 26 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing.  
650 0 |a Marketing - Europe - Case studies.  
700 |a Ellis-Chadwick, Fiona  
999 |a 1000024156  |b Book  |c Green Spot