Principles and practice of marketing / by David Jobber & Fiona Ellis-Chadwick..
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| Language: | English |
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London : McGraw-Hill, c2013..
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| Edition: | 7th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxxv, 885 p. : col. ill. ; 26 cm.. |
| ISBN: | 9780077140007 |