APA Citation

Hawkins, D. I. Consumer behavior: Building marketing strategy / by Del I. Hawkins & David L. Mothersbaugh. (12th ed.). McGraw Hill.

Chicago Style Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins & David L. Mothersbaugh. 12th ed. McGraw Hill.

MLA Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins & David L. Mothersbaugh. 12th ed. McGraw Hill.

Warning: These citations may not always be 100% accurate.