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Consumer behavior : building marketing strategy / by Del I. Hawkins & David L. Mothersbaugh..

Main Author:	Hawkins, Del I.
Other Authors:	Mothersbaugh, David L.
Language:	English
Published:	New York : McGraw Hill, c2013..
Edition:	12th ed.[International edition].
Subjects:	Market surveys - United States. Consumer behavior - United States. Consumer behavior - United States - Case studies.

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