01136cam a2200301 7i4500 0000015071 20150325090000.0 iicp-my 20140910083000.0 140203 000 0 eng d 9780071315128 201409100830 eliani 201402031645 diyana 201402031644 diyana 201402031538 diyana 658.834 HAW Hawkins, Del I. Consumer behavior : building marketing strategy / by Del I. Hawkins & David L. Mothersbaugh.. 12th ed.[International edition]. New York : McGraw Hill, c2013.. xxvii, 772 p. : col. ill. ; 25 cm. + 1 Cd-Rom. Cd-Rom (5/1021) Includes bibliographical references and index. Market surveys - United States. Consumer behavior - United States. Consumer behavior - United States - Case studies. Mothersbaugh, David L. 1000024144 Book Green Spot 1000024537 Book Red Spot 1000025128 Book Orange Spot 5000001116 CD-ROM Yellow Spot