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|a Hawkins, Del I.
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|a Consumer behavior : building marketing strategy / by Del I. Hawkins & David L. Mothersbaugh..
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|a 12th ed.[International edition].
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|a New York : McGraw Hill, c2013..
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| 300 |
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|a xxvii, 772 p. : col. ill. ; 25 cm. + 1 Cd-Rom.
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|a Includes bibliographical references and index.
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|a Market surveys - United States.
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| 650 |
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|a Consumer behavior - United States.
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|a Consumer behavior - United States - Case studies.
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|a Mothersbaugh, David L.
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