Consumer behavior : building marketing strategy / by Del I. Hawkins & David L. Mothersbaugh..
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| Language: | English |
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New York : McGraw Hill, c2013..
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| Edition: | 12th ed.[International edition]. |
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| Item Description: | Cd-Rom (5/1021) Includes bibliographical references and index. |
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| Physical Description: | xxvii, 772 p. : col. ill. ; 25 cm. + 1 Cd-Rom. |
| ISBN: | 9780071315128 |