Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
| Main Author: | |
|---|---|
| Language: | English |
| Edition: | 2nd ed.. |
| LEADER | 00569cam a2200169 7i4500 | ||
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| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 0 | 0 | |a Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack.. |
| 250 | |a 2nd ed.. | ||
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