APA Citation

Clow, K. E. Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack. (2nd ed.).

Chicago Style Citation

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications / By Kenneth E. Clow & Donald Baack. 2nd ed.

MLA Citation

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications / By Kenneth E. Clow & Donald Baack. 2nd ed.

Warning: These citations may not always be 100% accurate.