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Integrated advertising, promot...
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Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
Main Author:
Clow, Kenneth E.
Other Authors:
Baack, Donald
Language:
English
Published:
New Jersey : Pearson/Prentice Hall, c2004..
Edition:
2nd ed..
Subjects:
Advertising.
Communication in marketing.
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