00845cam a2200253 7i4500 0000014988 20150325090000.0 iicp-my 20131218162600.0 131218 000 0 eng d 9780131405462 201312181626 diyana 201312181616 diyana 659.1 CLO Clow, Kenneth E. Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack.. 2nd ed.. New Jersey : Pearson/Prentice Hall, c2004.. xxvii, 538 p. : col. ill. ; 27 cm + 1 CD-ROM. Cd-Rom (5/1015) Includes bibliographical refernces and index. Advertising. Communication in marketing. Baack, Donald 1000024100 Book Green Spot