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20131218162600.0 |
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131218 000 0 eng d |
| 020 |
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|a 9780131405462
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| 039 |
|
9 |
|a 201312181626
|b diyana
|y 201312181616
|z diyana
|
| 090 |
0 |
0 |
|a 659.1
|b CLO
|
| 100 |
1 |
|
|a Clow, Kenneth E.
|
| 245 |
0 |
0 |
|a Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
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| 250 |
|
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|a 2nd ed..
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| 260 |
|
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|a New Jersey : Pearson/Prentice Hall, c2004..
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| 300 |
|
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|a xxvii, 538 p. : col. ill. ; 27 cm + 1 CD-ROM.
|
| 500 |
|
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|a Cd-Rom (5/1015)
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| 500 |
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|a Includes bibliographical refernces and index.
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| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
|
|
|a Baack, Donald
|
| 999 |
|
|
|a 1000024100
|b Book
|c Green Spot
|
