Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
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| Language: | English |
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New Jersey : Pearson/Prentice Hall, c2004..
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| Edition: | 2nd ed.. |
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| Item Description: | Cd-Rom (5/1015) Includes bibliographical refernces and index. |
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| Physical Description: | xxvii, 538 p. : col. ill. ; 27 cm + 1 CD-ROM. |
| ISBN: | 9780131405462 |