Clow, K. E., & Baack, D. Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack. (2nd ed.). New Jersey : Pearson/Prentice Hall, c2004.
Chicago Style CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications / By Kenneth E. Clow & Donald Baack. 2nd ed. New Jersey : Pearson/Prentice Hall, c2004.
MLA CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications / By Kenneth E. Clow & Donald Baack. 2nd ed. New Jersey : Pearson/Prentice Hall, c2004.
Warning: These citations may not always be 100% accurate.