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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Language:	English
Published:	Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004..
Edition:	6th ed. [International edition].
Subjects:	Advertising. Sales promotion. Communication in marketing.

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