Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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| Other Authors: | |
| Language: | English |
| Published: |
Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004..
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| Edition: | 6th ed. [International edition]. |
| Subjects: |
Library Level 6
| Call Number: |
659 1 BEL |
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| Accession | Item Category | Format | Status | Notes |
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| 1000024067 | Green Spot | Book | AVAILABLE |