00867cam a2200253 7i4500 0000014972 20150325090000.0 iicp-my 20131217152300.0 131217 000 0 eng d 9780071214384 201312171523 eliani 659.1 BEL Belch, George E. Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch.. 6th ed. [International edition]. Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004.. xiii : col. ill. ; 28 cm.. Includes bibliographical references and index. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 1000024067 Book Green Spot