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| LEADER |
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20150325090000.0 |
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20131217152300.0 |
| 008 |
131217 000 0 eng d |
| 020 |
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|a 9780071214384
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| 039 |
|
9 |
|y 201312171523
|z eliani
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| 090 |
0 |
0 |
|a 659.1
|b BEL
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| 100 |
1 |
|
|a Belch, George E.
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| 245 |
0 |
0 |
|a Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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| 250 |
|
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|a 6th ed. [International edition].
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| 260 |
|
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|a Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004..
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| 300 |
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|a xiii : col. ill. ; 28 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Communication in marketing.
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| 700 |
|
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|a Belch, Michael A.
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| 999 |
|
|
|a 1000024067
|b Book
|c Green Spot
|
