Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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| Language: | English |
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Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004..
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| Edition: | 6th ed. [International edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xiii : col. ill. ; 28 cm.. |
| ISBN: | 9780071214384 |