APA Citation

Belch, G. E., & Belch, M. A. Advertising and promotion: An integrated marketing communications perspective / by George E. Belch & Michael A. Belch. (6th ed. [International edition].). Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004.

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 6th ed. [International edition]. Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 6th ed. [International edition]. Boston, Mass. ; A?a London : McGraw-Hill/Irwin, c2004.

Warning: These citations may not always be 100% accurate.