00681cam a2200217 7i4500 0000014970 20150325090000.0 iicp-my 20131217151100.0 131217 000 0 eng d 9780071111188 201312171511 eliani 658.8 DUN Duncan, Tom. Principles of advertising & IMC / by Tom Duncan.. 2nd ed. [International edition]. Chicago, IL : McGraw-Hill/Irwin, c2005.. xxvii, 774 p. : col. ill. ; 29 cm.. Includes bibliographical references and index. Branding (Marketing) 1000024066 Book Green Spot