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131217 000 0 eng d |
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|a 9780071111188
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| 039 |
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|y 201312171511
|z eliani
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|a 658.8
|b DUN
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| 100 |
1 |
|
|a Duncan, Tom.
|
| 245 |
0 |
0 |
|a Principles of advertising & IMC / by Tom Duncan..
|
| 250 |
|
|
|a 2nd ed. [International edition].
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| 260 |
|
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|a Chicago, IL : McGraw-Hill/Irwin, c2005..
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| 300 |
|
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|a xxvii, 774 p. : col. ill. ; 29 cm..
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Branding (Marketing)
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| 999 |
|
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|a 1000024066
|b Book
|c Green Spot
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