Principles of advertising & IMC / by Tom Duncan..
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| Language: | English |
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Chicago, IL : McGraw-Hill/Irwin, c2005..
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| Edition: | 2nd ed. [International edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxvii, 774 p. : col. ill. ; 29 cm.. |
| ISBN: | 9780071111188 |