Duncan, T. Principles of advertising & IMC / by Tom Duncan. (2nd ed. [International edition].). Chicago, IL : McGraw-Hill/Irwin, c2005.
Chicago Style CitationDuncan, Tom. Principles of Advertising & IMC / By Tom Duncan. 2nd ed. [International edition]. Chicago, IL : McGraw-Hill/Irwin, c2005.
MLA CitationDuncan, Tom. Principles of Advertising & IMC / By Tom Duncan. 2nd ed. [International edition]. Chicago, IL : McGraw-Hill/Irwin, c2005.
Warning: These citations may not always be 100% accurate.