APA Citation

Duncan, T. Principles of advertising & IMC / by Tom Duncan. (2nd ed. [International edition].). Chicago, IL : McGraw-Hill/Irwin, c2005.

Chicago Style Citation

Duncan, Tom. Principles of Advertising & IMC / By Tom Duncan. 2nd ed. [International edition]. Chicago, IL : McGraw-Hill/Irwin, c2005.

MLA Citation

Duncan, Tom. Principles of Advertising & IMC / By Tom Duncan. 2nd ed. [International edition]. Chicago, IL : McGraw-Hill/Irwin, c2005.

Warning: These citations may not always be 100% accurate.