Preview: Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..

Main Author:	Moriarty, Sandra E.
Other Authors:	Wells, William, Mitchell, Nancy.
Language:	English
Published:	Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], c2009..
Edition:	8th ed. [International edition].
Subjects:	Advertising.