Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..

Main Author: Moriarty, Sandra E.
Other Authors: Wells, William, Mitchell, Nancy.
Language:English
Published: Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], c2009..
Edition:8th ed. [International edition].
Subjects:
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100 1 |a Moriarty, Sandra E.  
245 0 0 |a Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells.. 
250 |a 8th ed. [International edition]. 
260 |a Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], c2009.. 
300 |a 686 p. : ill. (chiefly col.) ; 28 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Advertising.  
700 0 |a Wells, William  
700 0 |a Mitchell, Nancy.  
999 |a 1000024064  |b Book  |c Orange Spot