Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..
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| Other Authors: | , |
| Language: | English |
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Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], c2009..
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| Edition: | 8th ed. [International edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 686 p. : ill. (chiefly col.) ; 28 cm.. |
| ISBN: | 9780135009383 |