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Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij..

Main Author:	Mooij, Marieke de,
Language:	English
Published:	Los Angeles, Calif. ; London : SAGE, c2010..
Edition:	3rd ed..
Subjects:	Target marketing - Cross-cultural studies. Advertising - Cross - cultural studies. Consumer behavior - Cross-cultural studies.

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