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Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij..

Main Author: Mooij, Marieke de,
Language:English
Published: Los Angeles, Calif. ; London : SAGE, c2010..
Edition:3rd ed..
Subjects:
Target marketing - Cross-cultural studies.
Advertising - Cross - cultural studies.
Consumer behavior - Cross-cultural studies.
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