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20131217093200.0 |
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131217 000 0 eng d |
| 020 |
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|a 9781412970419
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| 039 |
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|y 201312170932
|z eliani
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| 090 |
0 |
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|a 658.802
|b MOO
|
| 100 |
1 |
|
|a Mooij, Marieke de,
|
| 245 |
0 |
0 |
|a Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij..
|
| 250 |
|
|
|a 3rd ed..
|
| 260 |
|
|
|a Los Angeles, Calif. ; London : SAGE, c2010..
|
| 300 |
|
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|a xviii, 323 p. : ill., ports. ; 26 cm..
|
| 500 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Target marketing - Cross-cultural studies.
|
| 650 |
|
0 |
|a Advertising - Cross - cultural studies.
|
| 650 |
|
0 |
|a Consumer behavior - Cross-cultural studies.
|
| 999 |
|
|
|a 1000024038
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000024039
|b Book
|c Green Spot
|
