Global marketing and advertising : understanding cultural paradoxes / by Marieke de Mooij..
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Los Angeles, Calif. ; London : SAGE, c2010..
|
| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | xviii, 323 p. : ill., ports. ; 26 cm.. |
| ISBN: | 9781412970419 |