00839cam a2200253 7i4500 0000014940 20150325090000.0 iicp-my 20131216114400.0 131216 000 0 eng d 9780273786986 201312161144 diyana 659.1 CLO Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack.. 6th ed. [Global Edition]. Boston : Pearson, c2014.. iii, 480 p. : col. ill. ; 28 cm.. Includes bibliographical references and index. Communication in marketing. Baack, Donald 1000024043 Book Green Spot 1000024044 Book Red Spot 1000024045 Book Orange Spot