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|a Clow, Kenneth E.
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|a Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..
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| 250 |
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|a 6th ed. [Global Edition].
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| 260 |
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|a Boston : Pearson, c2014..
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| 300 |
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|a iii, 480 p. : col. ill. ; 28 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Communication in marketing.
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| 700 |
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|a Baack, Donald
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