Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Boston : Pearson, c2014..
|
| Edition: | 6th ed. [Global Edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | iii, 480 p. : col. ill. ; 28 cm.. |
| ISBN: | 9780273786986 |