APA Citation

Clow, K. E., & Baack, D. Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack. (6th ed. [Global Edition].). Boston : Pearson, c2014.

Chicago Style Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications / By Kenneth E. Clow & Donald Baack. 6th ed. [Global Edition]. Boston : Pearson, c2014.

MLA Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications / By Kenneth E. Clow & Donald Baack. 6th ed. [Global Edition]. Boston : Pearson, c2014.

Warning: These citations may not always be 100% accurate.