00830cam a2200253 7i4500 0000014899 20150325090000.0 iicp-my 20131113100100.0 131113 000 0 eng d 9780749461935 201311131001 diyana 658.802 SMI Smith, PR. Marketing communications : integrating offline and online with social media / by PR Smith & Ze Zook.. 5th ed.. London : Kogan Page Limited, c2011.. xviii, 483 p. : col. ill. ; 25 cm.. Includes bibliographical references and index. Communication in marketing. Zook, Ze. 1000023954 Book Orange Spot 1000023955 Book Yellow Spot 1000023956 Book Green Spot