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|a Smith, PR.
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|a Marketing communications : integrating offline and online with social media / by PR Smith & Ze Zook..
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|a 5th ed..
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|a London : Kogan Page Limited, c2011..
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| 300 |
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|a xviii, 483 p. : col. ill. ; 25 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Communication in marketing.
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