Marketing communications : integrating offline and online with social media / by PR Smith & Ze Zook..
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| Language: | English |
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London : Kogan Page Limited, c2011..
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| Edition: | 5th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xviii, 483 p. : col. ill. ; 25 cm.. |
| ISBN: | 9780749461935 |