Smith, P., & Zook, Z. Marketing communications: Integrating offline and online with social media / by PR Smith & Ze Zook. (5th ed.). London : Kogan Page Limited, c2011.
Chicago Style CitationSmith, PR., and Ze Zook. Marketing Communications: Integrating Offline and Online With Social Media / By PR Smith & Ze Zook. 5th ed. London : Kogan Page Limited, c2011.
MLA CitationSmith, PR., and Ze Zook. Marketing Communications: Integrating Offline and Online With Social Media / By PR Smith & Ze Zook. 5th ed. London : Kogan Page Limited, c2011.
Warning: These citations may not always be 100% accurate.