00738cam a2200241 7i4500 0000014894 20150325090000.0 iicp-my 20131017113800.0 131017 000 0 eng d 9780538440493 201310171138 eliani 796.0698 KAS Kaser, Ken. Sports and entertainment marketing / by Kaser and Oelkers.. 2nd ed.. Australia ; United Kingdom : South-Western, c2005.. ix, 344 p. : ill. (chiefly col.) ; 28 cm.. Includes index. Sports - Marketing. Performing arts - Marketing. Oelkers, Dotty Boen. 1000023939 Book Green Spot