Sports and entertainment marketing / by Kaser and Oelkers..

Main Author: Kaser, Ken.
Other Authors: Oelkers, Dotty Boen.
Language:English
Published: Australia ; United Kingdom : South-Western, c2005..
Edition:2nd ed..
Subjects:
LEADER 00738cam a2200241 7i4500
001 0000014894
005 20150325090000.0
003 iicp-my
005 20131017113800.0
008 131017 000 0 eng d
020 |a 9780538440493  
039 9 |y 201310171138  |z eliani 
090 0 0 |a 796.0698   |b KAS 
100 1 |a Kaser, Ken.  
245 0 0 |a Sports and entertainment marketing / by Kaser and Oelkers.. 
250 |a 2nd ed.. 
260 |a Australia ; United Kingdom : South-Western, c2005.. 
300 |a ix, 344 p. : ill. (chiefly col.) ; 28 cm.. 
500 |a Includes index. 
650 0 |a Sports - Marketing.  
650 0 |a Performing arts - Marketing.  
700 |a Oelkers, Dotty Boen.  
999 |a 1000023939  |b Book  |c Green Spot