Sports and entertainment marketing / by Kaser and Oelkers..
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| Language: | English |
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Australia ; United Kingdom : South-Western, c2005..
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| Edition: | 2nd ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | ix, 344 p. : ill. (chiefly col.) ; 28 cm.. |
| ISBN: | 9780538440493 |