Preview: Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..

Main Author:	Kotler, Philip.
Other Authors:	Bowen, John T., Makens, James C.
Language:	English
Published:	Boston ; London : Pearson, c2014..
Edition:	6th ed. [International edition].
Subjects:	Tourism - Marketing. Hospitality industry - Marketing. Hospitality industry - Marketing - Case studies.