00905cam a2200265 7i4500 0000014891 20150325090000.0 iicp-my 20131017103300.0 131017 000 0 eng d 9780133382129 201310171033 eliani 647.940688 KOT Kotler, Philip. Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens.. 6th ed. [International edition]. Boston ; London : Pearson, c2014.. xiii, 682 p. : col. ill. ; 28 cm.. Includes bibliographical references and index. Tourism - Marketing. Hospitality industry - Marketing. Hospitality industry - Marketing - Case studies. Bowen, John T. Makens, James C. 1000023936 Book Green Spot